Update by user Jun 08, 2017
After several email discussions, Behr sent me a fresh gallon of paint today.
Original review posted by user May 31, 2017
Product Name: Premium Plus Product No: 7050 Issue: We picked up a gallon of Ultra Pure White, the can was machine shaken. This paint is not pure white, more like an antique white!
How can we match UPW #2-3050? Reply from BEHR customer service, Hello Robert, Im sorry your paints color didn meet your expectations. Its really odd that your untinted gallon of Ultra Pure White Premium Plus Satin Enamel paint looks more like an Antique White, as the Ultra Pure White color is the same throughout all of the bases so there shouldnt really be a visible difference. However, if youd like to brighten your paint, you can have an associate at the paint desk add white tint to the paint.
Adding white tint to the already white base will give you a brighter white. Hope this helps.
If you have any other questions, feel free to let us know. Have a great day, Joanna Web Care BEHR
Product or Service Mentioned: Behr Premium Plus Ultra Wall Paint.
Reason of review: Poor customer service.
Monetary Loss: $30.
Preferred solution: Deliver product or service ordered.
Behr Cons: Paint quality, Behr quality control.